The "Tide Pod Challenge": A Bizarre Trend With Serious Health Consequences


The bizarre trend of chewing on laundry detergent pods has emerged on social media. The trend, referred to as the ‘Tide pod challenge' may seem unreal, but during the first 15 days of January, the American Association of Poison Control Centers had already registered 39 cases of intentional consumption by 13 to 19 year olds. Almost the same number as the whole of last year.