P & G Launches Prilosec OTC Wildberry

Procter & Gamble announced the launch of Prilosec OTC (omeprazole delayed-release tablets 20mg) Wildberry, a flavor-coated 24-hour pill for the treatment of frequent heartburn.

Prilosec OTC Wildberry is a proton pump inhibitor that inhibits gastric acid secretion. It is a prodrug that undergoes activation in the acidic environment of the stomach, where the active metabolite then irreversibly binds to H⁺/K⁺-ATPase to inhibit secretion of gastric acid. Proton pump inhibitors interfere with the final step in the synthesis of gastric acid and thus maintain their efficacy despite other factors which may stimulate acid secretion.

Prilosec OTC Wildberry tablets will be available in stores next month in 14-count boxes. Prilosec is also available as a prescription product in 10mg, 20mg, and 40mg strength delayed-release capsules.

For more information call (800) 448-4878 or visit www.prilosecotc.com.