Powdered alcohol has been surrounded by controversy even before it was approved by the Alcohol and Tobacco Tax and Trade Bureau (TTB) in March 2015, but the majority of adults in a recent survey expressed concerns about its potential for misuse and abuse and supported restrictions on sales and marketing of the product.
In May 2015, the C.S. Mott Children’s Hospital National Poll on Children’s Health polled 1,982 adults aged ≥18 years on their knowledge of powdered alcohol, state bans, and concerns regarding sales and marketing of the product. The adults in this nationally representative household survey reported the following:
- 33% had heard of powdered alcohol
- 90% were concerned that powdered alcohol will be misused by those under the age of 21
- 85% were concerned that powdered alcohol will increase use of alcohol for those under 21
- 81% were concerned that it will be easy for those under 21 to buy powdered alcohol
- 60% supported a ban on the sale of powdered alcohol in their state
- 84% supported banning online sales of powdered alcohol
- 85% supported restrictions on the marketing of powdered alcohol on social networking websites
Several states have already banned the product prior to its expected launch this summer, including Louisiana, South Carolina, and Vermont. A bill prohibiting the sale and use of the product in Michigan was unanimously passed by the state Senate and is being considered by the state’s Committee on Regulatory Reform.
For more information visit MottNPCH.org.