How Much Do Physician Rating Websites Influence Parents?

Parental Awareness and Use of Online Physician Rating Sites
Parental Awareness and Use of Online Physician Rating Sites
Word-of-mouth recommendations have been the traditional standard for parents seeking a primary care physician for their children, but physician rating websites are being increasingly used in the decision-making process.

BACKGROUND AND OBJECTIVE: The US public is increasingly using online rating sites to make decisions about a variety of consumer goods and services, including physicians. Participants were asked about rating Web sites in the context of finding a primary care physician for their children and about their previous experiences with such sites.RESULTS: Overall, 2137 (60%) of participants completed the survey.

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