(HealthDay News) — A new series of ads featuring former smokers whose lives have been harmed by tobacco is set to be released, U.S. health officials said Tuesday.
Since 2012, the campaign – Tips From Former Smokers – has been credited with helping hundreds of thousands of smokers quit, according to the campaign’s creator, the U.S. Centers for Disease Control and Prevention. The new series of ads are set to start July 7.
When similar ads ran earlier this year, they generated more than 100,000 additional calls to the CDC’s quit line. On average, weekly calls were up 80% while the ads were running, compared with the week before they began. The CDC estimates that nearly 650,000 people visited the Tips website during the nine weeks of the campaign.
Dr. Tim McAfee, director of the CDC’s Office on Smoking and Health, said the new ads “feature a new group of people who are living with serious health consequences associated with smoking, but which are not as well known. For example, gum diseases with tooth loss, pre-term birth and complications associated with HIV and smoking.”