The Food and Drug Administration (FDA) has approved the Baze blood testing kit for at-home use by consumers looking to assess their blood nutrient status.

Individuals can purchase the test online, collect a small blood sample, and send it back to Baze where micronutrient levels will be analyzed. The push-button blood collection device is applied to the upper arm and takes about 2 to 7 minutes to complete.

Based on the blood test results, dietitians will personalize a dietary supplement regimen to which the consumer can subscribe to. Consumers can also re-test periodically to ensure that they are receiving the supplements they need.

The Company distributes 15 different supplements, which have been tested according to the FDA’s Current Good Manufacturing Practices. These include: choline, chromium, copper, magnesium, omega-3, selenium, vitamin B12, vitamin D, vitamin E, zinc, ashwagandha, elderberry, L-theanine, rhodiola, and turmeric. 

Baze offers a starter kit for $99. The kit includes 1 test, lab analysis and dietitian review, and 4 weeks of free personalized supplements. After the 4 weeks, the normal supplement price will be determined; the price starts at $15 a month. The Company also sells the nutrition test alone and provides the lab analysis, without the personalized supplements, for $129.

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“Healthcare is deeply personal, and through our expanded reach we will be able to help many more people make informed, personalized choices with their food and supplement regimen,” Allison Baker, Vice President of Business Development, Baze.

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