Table 1

Unhelpful and Helpful Strategies for Addressing Parental Concerns about Vaccination

Unhelpful Helpful
  • Directive style (“This is what you should do)
  • Missing cues
  • Using jargon
  • Discrediting information source
  • Overstating vaccine safety
  • Confrontation
  • Guiding style (“May I help you?)
  • Care with body language
  • Eliciting concerns
  • Asking permission to discuss
  • Acknowledging/listening/empathizing
  • Determining readiness to change
  • Informing about benefits and risks
  • Giving/signposting appropriate resources

Leask J, et al. BMC Pediatr. 2012;12:154