Online Banner Advertising Specifications

All creatives sent via third party tags have no file size limits; however, all files over 100K should use polite download functionality.

All creative third party tags must be in the format of javascript NOT iframes.

Creatives sent via third party tags must open in a new browser window. Prior to submissions, creatives should be tested for stability across all browser platforms.

All third party tags should be submitted with clear instructions regarding the implementation of click-tracking redirects and cache busting information. Ad production cannot guarantee that click-through data will be tracked for all of the rich media technologies that are third-party served.

Creatives CANNOT be hosted by Haymarket Media and must be third party served.

Maximum frame rate of 25 FPS.

Interactive ads should auto-close after 15 seconds.

Auto-expansion is not permitted. Expansion to occur on mouseover and retract on mouseout.

Prominent close button required on third party served expandable units. The ad must feature a close or collapse button (11pt font: "Close X") that closes the panel with a user's click. The advertisement must be included on expanded section.

Audio is permitted, but must be initiated by user click.
Video is permitted, but must be initiated by user click.

Video should not exceed 15 seconds.

Clearly visible start / stop video and audio controls

Any interactivity, including expandable banners and audio/video, should be user-initiated, defined as a click and not a mouseover or rollover, and clearly labeled with "Play" and "Stop" controls unless otherwise approved by the Web site. Embedded video must be hosted and served by the advertiser.

The Pushdown (980x418, collapsed size is 980x30), which opens to display the advertisement and then rolls up to the top of the page.

This creative must be third party hosted.

The ad must feature a close or collapse button (11pt font: "Close X") that closes the panel with a user's click. The advertisement must be included on expanded section.

Frequency of host-initated expansion experience is limited to 1 per user per day. Further expansion must be user-initiated with click.

Audio is permitted, but must be initiated by user click.

Animation should be limited to 15 seconds.

If the file exceeds 100K, a polite download of up to 100K is allowed. Polite download is the portion of the ad that loads once content loads. Up to 2 additional loads of up to 50K each may be initiated after a user moves his or her cursor over or clicks on the ad.

All click-through URLs must open in a new browser window.

Examples:

The Page Peel is comprised of two main graphical elements: the dogear which is the teaser, and the peelback, which is revealed when rolling over the teaser. An optional third element is an image to replace the default reflection. All three elements can be formatted as .jpg, .gif, .png or .swf. Specifications for each type are listed above.

For the dogear, the dimensions can be any length, but no greater than 75 pixels in height. Only about 40 or so of the top pixels are visible though, refer to the art templates. Any image wider than 300 pixels will automatically scroll from right to left. A buffer of 100 pixels should be placed on either side to allow for a smooth transition. Any image less than 300 pixels in width will not scroll.

For the peelback, the dimensions are fixed at 800x600. The composition should place all the live content in the upper right hand corner, as nothing in the lower left corner will be visible.

The optional image to replace the reflection should be 600x500. If a transparent format is used, such as a .png, the steel reflections of the flap will show through the transparent areas. Overall color to the flap can be achieved by using a semi-transparent layer of color and saving in .png format.

Pro Tips

Third-party ad serving and tracking:

• Ad object can accept third-party served ads and tracking, this includes iframed nested ad.
• Check the validity of the tracking information prior to providing the tags by clicking on the tags provided by vendor.

One button limit: The ad object is comprised of one large button for the click-through which supercedes all other items, including buttons specified in your provided creatives. Use root level mouse coordinates rather than buttons to initiate additional actions, such as sound or animated "rollovers."

Root level access: Have advance action script that needs root level access? Use: this._lockroot = true , and export out as 7.0 or higher.

Speed: The parent movie is set at 30 FPS. If you feel this is too fast, decrease the frame rate of your creatives after using the lockroot comma.

Examples:

The Prestitial is comprised of two graphic elements: the publisher's logo and the ad creative. For the ad creative, the standard dimensions are 640x480.

Additional elements include a timeout counter, which redirects the visitor to the original page the ad was launched from; a skip feature, which allows the visitor to return to the original page manually; a publisher's link, which is the click-through for the publisher's logo; and a frequency cap, which controls how frequently a visitor can see the ad.

Pro Tips

Third-party ad serving and tracking:

• Ad object can accept third-party served ads and tracking, this includes iframed nested ad.
• Check the validity of the tracking information prior to providing the tags by clicking on the tags provided by vendor.

One button limit: The ad object is comprised of one large button for the click-through URL, which supercedes all other items, including buttons specified in your provided creatives. Use root level mouse coordinates rather than buttons to initiate additional actions, such as sound or animated "rollovers".

Example:

Text links appear with a title and body. A maximum of two links can be included.

Text Link Sponsorship Specs:

• Title Text: Up to 100 characters with spaces.
• Body Text: Up to 300 characters with spaces.
• Third party tags cannot be accepted due to formatting.
• Impression and click-tracking accepted.

Example:

This sponsorship is composed of two parts. It allows us to put a message in the "Email Article to a Friend" email and on the "Email Thank you" page. This message is the same for both areas.

Email Sponsorship Specs:

• Size: 600x31
• Creative Type: GIF/JPEG or text
• No rich media

Examples:

The article tools sponsorship will serve in the toolbar above the article.

Article Tools Specs:

• Size: 88x31
• Creative Type: All creative types are accepted except for text.

Example:

E-mail Newsletters Specs:

• Sizes: 728x90, 120x600
• Ads in Haymarket Media Inc. e-mail newsletters can only support animated GIFs/JPEGs.
• Recommended file size is 40K; Maximum file size is 100K.
• We do not encourage third party tags for newsletter delivery, but when necessary, only no script tags will be accepted.

Example:

Please note: Animated GIFs do not display correctly in Outlook 2007 due to a default setting viewers only see the first frame. Please ensure that the first frame of the GIF has the main call to action for instances where the animation appears static.