Proactive, Population-Based Tobacco Cessation Care Sees Benefits
the MPR take:
Evidence-based telephone or in-person smoking cessation services, along with proactive population-based tobacco cessation care are effective in increasing long-term population-level cessation rates, according to a new study in JAMA Internal Medicine. 5,123 current smokers ages 18–80 were randomized in the clinical trial (Veterans Victory Over Tobacco Study) to receive either usual care or proactive care (proactive outreach and choice of smoking cessation services via telephone or face-to-face). The proactive outreach also utilized mailed invitations, followed by telephone outreach. The smoking abstinence rate was 13.5% at one year for proactive care vs.10.9% for usual care (P=.02). A significant effect of the proactive care intervention on 6-month prolonged abstinence was seen as well.
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