Church and Dwight have launched the First Response Fertility Test for Women to help women identify their potential for becoming pregnant. The First Response Fertility Test measures follicle stimulating hormone (FSH) levels in a woman's urine on the third day of her menstrual cycle. Above normal FSH levels may indicate that ovarian reserve (ie, egg quantity and quality) is low and may be interfering with the ability to become pregnant. Results appear within 30 minutes with 95% accuracy. With the test results, women will be better equipped to have productive discussions with their healthcare professionals about getting pregnant.