New E-Cigarette Label Warnings Voluntarily Included- But Why?

the MPR take:

In a surprising move, major tobacco companies are including some of the strongest health warnings on their e-cigarette packaging that goes beyond the present warnings on cigarettes and other tobacco products. The warnings are voluntary, but some see them as a means to reduce legal liability or improve the perception of tobacco companies by the public. They also vary by brand, with one stating that the products are not suitable for those with an unstable heart condition, high blood pressure, or diabetes; or persons who are at risk for heart disease or are taking medicine for depression or asthma but omitting any mention of cancer or the addictive properties of nicotine. Public health experts like Dr. Robert K. Jackler, professor at the Stanford School of Medicine, view the warnings as a public relations move rather than an attempt at education and greater public awareness of the health risks associated with nicotine and e-cigarettes. Some, such as the MarkTen brand, state that the product is not for use as a smoking cessation product despite other brands promoting e-cigarettes as such.

Dire Warnings by Big Tobacco on E-Smoking
New E-Cigarette Label Warnings Voluntarily Included- But Why?

Tobacco companies, long considered public health enemy No. They are putting out among the strongest health warnings in the fledgling e-cigarette industry, going further even than the familiar ones on actual cigarettes, a leading cause of death. One warning, from Altria, maker of Marlboros, reads ...

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