Another Cigarette Alternative May Soon Be Available

the MPR take:

Influenced by the rising popularity of cigarette alternatives like electronic cigarettes (e-cigarettes), Phillip Morris International has announced its plans to release a product that heats tobacco instead of burning it. The branded device will use Marlboro HeatSticks which contain tobacco, unlike e-cigarettes that use liquid nicotine; liquid nicotine has been linked to an increase in accidental poisonings, especially in children. The company plans to release the product in Italy and Japan this year; they may also potentially apply to the FDA to market the Marlboro HeatSticks as a safer alternative to traditional cigarettes.

Another Cigarette Alternative May Soon Be Available
Another Cigarette Alternative May Soon Be Available

(RICHMOND, Va.) — Philip Morris International Inc. is hoping to capitalize on the growing appetite for alternatives to traditional smokes like e-cigarettes with a new Marlboro-branded product that heats tobacco rather than burning it. The products represent another run at improving heating technologies that failed when originally introduced in the 1990s.

READ FULL ARTICLE From Time

Loading links....