Another Cigarette Alternative May Soon Be Available
the MPR take:
Influenced by the rising popularity of cigarette alternatives like electronic cigarettes (e-cigarettes), Phillip Morris International has announced its plans to release a product that heats tobacco instead of burning it. The branded device will use Marlboro HeatSticks which contain tobacco, unlike e-cigarettes that use liquid nicotine; liquid nicotine has been linked to an increase in accidental poisonings, especially in children. The company plans to release the product in Italy and Japan this year; they may also potentially apply to the FDA to market the Marlboro HeatSticks as a safer alternative to traditional cigarettes.
(RICHMOND, Va.) — Philip Morris International Inc. is hoping to capitalize on the growing appetite for alternatives to traditional smokes like e-cigarettes with a new Marlboro-branded product that heats tobacco rather than burning it. The products represent another run at improving heating technologies that failed when originally introduced in the 1990s.
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